81. Stormhoek wines went from selling 50,000 cases of wine a year in 2004 to 200,000 cases in 2006. c. one-time costs suppliers incur when selling to a different customer. helpful 23 0. D Differential pricing. 1, No. Working fast helps you save time on the easy stuff to focus on the hard stuff. B. According to the manufacturing-based definition of quality When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. Target audiences should perceive communications and associated cues as: Structured, interesting, viable and understandable. KAPKAL Power’s interested to achieve a 10 percent return on equity (ROE) in their core electric utility, 14 percent ROE on water resource operations, and 15 percent ROE on support businesses. Successful and effective positioning is based on short term applications – true or false? Strategy-formulation concepts and tools, a. d. they are in a highly fragmented industry. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers The primary focus of strategic management is: 13. 44. a. The corporate level is where top management directs: b. its efforts to stabilize recruitment needs, c. overall strategy for the entire organization, a. corporate level, business level, functional level, b. corporate level, business unit level, functional level, c. corporate strategy level, business unit level, functional level, d. corporate strategy level, business level, specialist level. Complete the following statement which argues the IPA’s approach to planning-. It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs. Pull strategy is appropriate when there is high brand loyalty and high involvement in the category, when consumers are able to perceive differences between brands, and when they choose the brand before they go to the store. Different scheduling strategies are appropriate depending on the nature of your product. b. cost of changing the firm’s strategic group. 48. Perceptual mapping is an effective tool for evaluation of: The first academics to outline positioning strategy were: The Submit Answers for Grading feature requires scripting to function. Leadership MCQs Multiple Choice Questions 1. This set of MCQ questions on stack and queue in data structure includes objective questions on overview of stack and its implementation. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. 54. Strategy formulation and implementation, c. Strategy implementation and evaluation, d. Strategy formulation, implementation and evaluation, 93. Marketing Management Chapter 15. Push factor. Some questions in this exercise may have more than one. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Special Weapons for Operations Timeliness, b. A. 5. 90. When an industry relies heavily on government contracts, which forecasts can be the most important part of an external audit. C Product-line pricing. 41. 59. A) Retrenchment B) Product development C) Backward integration D) Liquidation E) Market penetration Answer: B) Product development . Statement 2: Media strategy is concerned with the selection of appropriate media) a) Both statements are right b) Both statements are wrong c) Only Statement 1 is correct d) Only statement 2 is correct 53. Which individuals are most responsible for the success and failure of an organization? 96. A price set by the firm higher than its rivals, c. A declining market share, poor product quality and few sales in market, d. Lower revenues and profit margin and narrow product line than the market leader. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. Strategic-management audit is known as: 76. A pull strategy is a type of marketing and advertising. 2. Continuous flow b. 19. To create paragraphs in your essay response, type
at the beginning of the paragraph, andat the end. Which of the following defines how each individual business unit will attempt to achieve its mission? The fundamental purpose for the existence of any organization is described by its, 2. A person who is related with a business. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. 78. Volcanic erupted material when inside the hill/earth/mountain it is called a. Lava b. Magma c. Lahars d. None of these 14. It is important at the time of: 79. b. Evaluate effectiveness of strategy to achieve organisational objectives. A person who is not related with a business. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. 61. d. between 15 to 20 managers for it to be valid, e. stockholders and external government agencies. Setting Product Strategy - MCQs with answers - Part 1 Product Levels : The customer value hierarchy 1. 55. The fundamental purpose for the existence of any organization is described by its . 56. Content Guidelines 2. THANKS. The pull refers to the method of having customers pull the product through the retailer’s doors due to high demand. Want a fresh copy of this assignment; contact our online chat support 100% plagiarism free. c. procedures . Product costs include direct material and draw (“pull”) consumers to the product. The Clear Answers and Start Over feature requires scripting to function. d. capital requirements in the industry are high. 68. Egan’s Marketing Communication planning models consists of the following – complete the missing elements. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Conclusion. Strategic decisions are based on what managers_____________, rather than on what they__________. d. the full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.. 27. University. Which of the following is NOT an entry barrier to an industry? ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : The goal of the organization’s__________ is to capture the hearts and minds of employees, challenge them, and evoke their emotions and dreams. Differ greatly for different size and type of organizations, c. Do not differ greatly for profit or nonprofit organizations but differ in small and large organizations, b. DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45 MCQ SUb:aDvERtISInG & sAles PROMOtIOn(605) class: bbaty vi sem Prof.Maya Jadhav www.dacc.edu.in ANSWER -b 26. Which of the following is not a characteristic of strategic management that makes it different from other types of management? 2 An appropriate pricing strategy for a new product to be introduced in the market will be A Average/Marginal cost-plus pricing. _____ is increasing Leadership rapidly: A. In this type of supply chain logistics, inventory is acquired on a need-basis. When the term _____ is applied to you as a psychotherapist, it means that you understand and respect the worldviews of culturally diverse clients and develop appropriate intervention strategies and techniques consistent with your clients´ cultur. b) Generating theories through inductive research about social meanings. Which of the following is an issue considered in developing corporate strategies? A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. Right. c. belief by customers that a product is unique. 16. Long-term objectives should be all of the following except: 51. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. a. to not respond to competitive actions. Uploader Agreement. 70. Report a Violation 11. These Objective type SOA are very important for campus placement test and job interviews. c. It should be coupled with analysis in decision-making. d. What businesses are we in and what to do with those businesses? Account Disable 12. Levels of awareness, perception and attitudes towards the brand/organisation, There is some concensus within the communications industry that one of the key planning principles is the need for detailed. However, by determining the right strategy, measuring it with an operating system, and adjusting as necessary to variances, you can increase your efficiencies and boost your bottom line. a. policies . In the airline industry, frequent-flyer programs, ticket kiosks, and e-ticketing are all examples of capabilities that are, 43. a. 12. Which of the following resources is used by all organizations to achieve desired objectives? While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. Here we have given Strategic Management MCQ with Answers. It is possible to differentiate the product on the basis of real or emotional features. Strategic Management MCQ: Multiple Choice Questions and Answers on Strategic Management, Essays, Research Papers and Articles on Business Management, Strategic Planning Process: 4 Stages | Business Marketing, Strategic Planning Process: 4 Key Benefits | Management, Master Strategy of Firm | Strategic Management, Analysis of Strategic Factors for Company Success | Strategic Management, Reconciliation of Cost and Financial Accounts, Advantages and Disadvantages of Franchising. Long-term objectives should be all of the following except: 88. c. Needed mainly when organizational performance falls. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). The nature of your product external analysis enables a firm to determine what the firm went from selling cases. New technologies emerge which of the firm, 40 offer a credible threat forward! 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